WSP, The Possible

The art and science of buildings and cities by WSP

Engineering & Architecture


Feelgood Creative were commissioned by WSP to design and develop an online presence for the magazine.  They were looking for a platform that offered the same quality and experience as the high spec print version. The extensive editorial content, including high word count feature articles, needed to be reformatted for an online audience and quick and easy to access.

We developed a site that enabled the articles and imagery to take centre stage with a clean design that displays content to best advantage across all device types. We were able to increase time spent on the site by introducing multiple ways for users to engage with other relevant content: related articles, links and panels within articles and a ‘previous and next page’ device  that encourages magazine style browsing.

"We gave feelgood creative a very loose brief and a very tight deadline and they have produced something way beyond what we could have envisaged had they had a tight brief and a loose deadline.  We love the site and so do our clients. Engagement levels, repeat visits and session durations are all far ahead of our targets.  The Feelgood team listen really well, respond quickly and proactively, have great value-add ideas and are really easy to work with. They feel like part of the team. I would recommend them to anyone."

Julie - Global Head of Marketing, Property and Buildings, WSP

The Possible, Illustration

Commisioned illustrators and image makers are used throughout The Possible to express ideas and bring the content to life. Cover Illustrations are by Noma Bar.