Not About the Kids

Branding and Web design

Lifestyle blog


We have been working with Social media journalist and Instagram specialist Helen Perry (Not About The Kids) over the last two years as she has grown her Instagram following from 0 to over 6000! 

Not About The Kids has come a long way since Helen asked us to create a visual identity and website that reflected her early Instagram Posts ( Her Instagram account influenced us to create a visual style that was bright and bold, using strong colours and shapes. We continued this approach across the website, creating a consistent user journey from social media to website. The website allows Helen's awesome images to be the hero and makes navigation through her stories easy. The custom build WordPress website meant we could create the story pages in a way that allowed Helen to mix words and imagery that flowed on both mobile and desktop.

The Website also allowed us to create About, Events and Resource pages without breaking the design.

As Not About The Kids grows, gains new audiences and offers new services, the site and visual style has developed with it. It has been a great success and one that we are proud to be part of. Helen is now establishing herself as a Social Media Guru, sharing tips and advice on how to exist and be relevant in the digital world of story telling and building an audience.