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Caversham Health & Fitness

Caversham Health & Fitness (CHF) is a friendly, independent health and fitness club with gym, weights, cardio, personal training, squash and a wide range of exercise classes, yoga and pilates.

The new owners of Caversham Health & Fitness needed a complete brand refresh to help define the proposed direction the long standing Gym and Squash Club .

The identity had to support their vision of a Gym that is the centre of the local communities health and fitness needs. It needed to work across traditional print as well as it did online and in social media.

Our brief was to create a visual identity and image route that reflected the clear and clean approach to 'unlocking your potential'. Creating an environment that is welcoming and supportive, a place where you can achieve all of your health and well-being goals.

  • Logo design
  • Brand guidelines
  • Brochure design
  • Advertising
  • Signage