WSP, The Possible
WSP are a global business with creative, comprehensive and sustainable engineering solutions for a future where society can thrive. The Possible was created by WSP to share new ideas, innovations and technologies in an informative, engaging non-corporate printed Quarterly. Feelgood Creative were approached by WSP to design and develop an online presence for the magazine. They were looking for a platform that offered the same high quality and engaging experience in an easy to manage digital format.
We developed a site that enabled the articles and imagery to take centre stage with a clean design that displays content in a responsive way across all device types. We were able to increase time spent on the site by introducing multiple ways for users to engage with other relevant content: related articles, links and panels within articles and a ‘previous and next page’ device that encourages magazine-style browsing. The website was developed using a 3 column scrolling feature that allowed imagery and text to flow in and out as you read through the article. Built on WordPress makes the site is easy to update content in-house.
We love the site and so do our clients. Engagement levels, repeat visits and session durations are all far ahead of our targets.
Julie, Head of Marketing, WSP