White WSP logo
Smart Simplified white logo

Engineers, Designers, planners, B2B


Graphic Design, , Web Design

WSP, Smart Simplified

Smart places can be confusing. That’s why we believe in Smart Simplified.

WSP is a globally recognised professional services firm, with 55,000 talented and dedicated people delivering successful and sustainable projects. WSP approached Feelgood Creative to create a new website and digital assets for the launch of their ‘Smart simplified’ campaign.

WSP smart simplified website on laptop and mobile

Our solution

From our meetings with the WSP Smart team, we knew that the campaign had to present Smart technology for places and buildings in an uncomplicated and interactive digital format with a strong visual style. Our focus was on breaking down the content into easy to follow interactive and animated sections. This made it easier for the target audience to explore the website, understand the benefits of ‘smart’ and be guided to the content most relevant to them.

WSP smart simplified website on laptop
WSP smart simplified website on mobile
WSP smart simplified podcast on tablet

The result

The resulting website and digital assets deliver the engagement and visual impact that the campaign required. Demonstrating WSP’s experience, expertise and ability to offer a truly end-to-end Smart Places service.