WSP, Smart Simplified
Smart places can be confusing. That’s why we believe in Smart Simplified.
WSP is a globally recognised professional services firm, with 55,000 talented and dedicated people delivering successful and sustainable projects. WSP approached Feelgood Creative to create a new website and digital assets for the launch of their ‘Smart simplified’ campaign.
From our meetings with the WSP Smart team, we knew that the campaign had to present Smart technology for places and buildings in an uncomplicated and interactive digital format with a strong visual style. Our focus was on breaking down the content into easy to follow interactive and animated sections. This made it easier for the target audience to explore the website, understand the benefits of ‘smart’ and be guided to the content most relevant to them.
The resulting website and digital assets deliver the engagement and visual impact that the campaign required. Demonstrating WSP’s experience, expertise and ability to offer a truly end-to-end Smart Places service.