Stride white logo

Sector
Life & Career Coaching

Categories

Branding, Graphic Design, Logo Design, Print, Web Design

Stride Coaching & Consulting

Sarah Leach is the owner and founder of Stride Coaching and Consultancy, a professional Executive coach working with Individuals and Groups. Sarah has a calm approach to coaching, with her ability to create order out of chaos. She is an empathetic listener and compassionate collaborator, balancing constructive challenge and supportive encouragement. Sarah originally approached us to help her fix an existing site that needed technical updates so new content could be added.

Stride postcard examples
Stride coaching and consulting logo white
Stride coaching and consulting logo green

Our solution

After our initial meetings and technical discussions, we started to move towards the idea of a new site design with fresh content and revised visual style. We all agreed that the new design should support her calm coaching style, using natural and earthy colours with additional contrasting colours. A set of simple line patterns were introduced to add visual interest and help define the different areas of coaching. We designed a new logo allowing the graphic and wordmark to work together to form a more pleasing identity.

Stride Website on laptop
Stride Website on phone
Stride website on tablet
Stride step 2 light green icon
Stride step 3 dark green icon
Stride step 4 yellow icon
Stride step 1 blue icon

The result

Sarah now has a new visual style that captures her calm and confident coaching style. Sarah launched her revised brand with a new website, a set of printed cards, social media posts and a series of events. The launch was based around the Strapline ‘Time to step forward’ and the key messages ‘Unravel the spaghetti inside your head’ and Imagine a life and career where you’re in control’.

Stride green pattern Postcards
Stride yellow pattern Postcards
Stride postcard example

Both Ian and Luke have had such a positive impact on me and my business. They are amazingly creative, very patient and extremely responsive, plus they genuinely care. I wouldn’t go anywhere else.

Sarah Leach, Stride coaching and consultancy

Menu