Phanella Fine executive coach green logo

Executive Coach


Branding, HTML Newsletters, Logo Design, Web Design

Phanella Fine, Executive Coach

Phanella is one of the UK’s most experienced accredited Executive Coaches. She works with high achievers who at times struggle with confidence, feeling stressed or anxious, at a career crossroads or not fulfilling their potential. Phanella approached to Feelgood Creative after previous unsuccessful attempts to create a brand that communicated her unique style and expertise.

Phanella Fine brand guidelines


Through brand workshops, research and mood board development we identified a need to create an identity that ensured the feeling of premium, tailored and hi-end. Combined with personal, discreet, honest and expert. The visual style needed to appeal to high achieving leaders of business, entrepreneurs and people returning to work after a career break. We created a logo with simple clean line typography and a subtle adjustment to the A. This was reflected in a geometric pattern that was also used throughout the visual application. Together the logo, pattern and colour palette helped instil a sense of expertise and quality.

Phanella Fine green logo
Phanella fine logo on pattern background
Phanella Fine business cards
Phanella Fine website on phone with blue background


Imagery is a key feature of the website, used to build trust and give an insight into Phanella at work. Katie Spicer was our go-to photographer for the photoshoot with her light and relaxed style balancing well against the colour palette and geometric pattern. Website pages include Coaching, downloads and booking forms along with writing & speaking opportunities. The website was developed in WordPress and is fully responsive giving an engaging and consistent user experience on laptops, mobile and tablets.

Phanella fine website on desktop
Phanella fine website on mobile
Phanella fine website on tablet
Phanella Fine website downloads page on laptop