Newbold Nutrition helps you identify the role nutrition can play in your health and performance. Working with professional footballers, recreational athletes and weekend warriors, they use the latest evidence-based research to translate into a practical, food-first approach that is relevant to you and your goals. Newbold approached Feelgood Creative to discuss how we could work with them to create a new identity with a fresh visual style that will allow them to engage with new clients.
Our process started by getting to know Vicky and understanding her business through a series of ‘Zoom call meetings’. The information gathered from these calls led us to define the deliverables. Positioning Newbold Nutrition as confident and modern sports nutrition experts with a fresh approach to understanding your needs as an athlete. We focused on creating a new identity, colour palette and image style that could be applied across presentations, nutritional information packs, social media and products.
The new identity uses simple shapes and bright colours to give it a clean bold look that grabs attention. The use of an N shape monogram is easily recognisable as the Newbold Nutrition brand and can be used with or without the wordmark. The new visual style gives Vicky the option to simplify the brand further as it becomes more established and she developed her range of services.
Feelgood Creative showed a real commitment to understand my brand values in what is a very niche area. Their patience and collaborative approach resulted in a brand that really works.