Feelgood Creative was approached by Logistics Labs, a group of experienced investors in the logistics and supply chain industries, who were dissatisfied with their previous design agency collaborations. They wanted to refresh their brand strategy and enhance their image as forward-thinking professionals who can help tech-based start-ups grow. Their main goal was to develop a website and digital assets to infuse new vitality into their brand.
To begin the project, we conducted a series of workshops, desktop research, and created mood boards to gain a deeper understanding of Logistics Labs. Based on these sessions, we collectively decided that a visual refresh would be the most effective approach. We implemented this strategy by revising their visual style, designing and building a new website, and establishing a presence on social media. A video and photoshoot were essential in capturing the personality and core values of Logistics Labs, and they became integral components of the website and social media.
Logistics Labs now possesses a brand and website that authentically represents their identity and working principles. Their bold visual style incorporates dark mauves with vibrant pops of orange, complemented by reportage-style photography and video. The redesigned website successfully integrates visual and written content, serving as a powerful marketing tool that resonates with their target audience. The brand refresh for Logistics Labs represents a bold and captivating leap forward.