Laura Matthews Nutrition centred logo black

Sector
Nutrition & Healthy Eating

Categories

Branding, Illustration, Logo Design, Web Design

Laura is an early year’s nutrition expert with an enviable CV, she has worked with some heavyweights brands such as Jamie Oliver, Cook and Kiddylicious. Her mission is to help those responsible for the food children eat, be that parents, education providers or food brands, with the knowledge, inspiration and confidence to ensure every child gets the best nutritional start in life. Laura approached us after seeing the website and visual style we created for another of our clients Helen Perry. Laura wanted a complete refresh of her existing logo and visual style to match her new mission and vision.

Our solution

During our meetings, we used mood boards to explore new visual styles that were fun, vibrant and engaging. We then developed these ideas into designs using bright bold colours, handwritten fonts and fun imagery. Core to the branding is a set of illustrated fruit and vegetables that we used in logo, social media and website reinforcing the message that nutritional food is fun.

Laura Matthews Nutrition website on tablet

The result

Laura now has a refreshed visual style that captures her approach to children’s nutrition being fun and healthy.

Working with Feelgood has genuinely been one of the best decisions I’ve made for my business and I only wish I’d discovered them sooner!

Laura Matthews, Laura Matthews Nutrition

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