Tim Suiter Law Tech Founder approached us to create a new brand and website for the launch of FileOps, a new email productivity tool designed for lawyers. The brief was to craft a distinctive logo, develop a clean and contemporary visual identity, and design and build an engaging website to fully bring to life their brand vision.
The project kicked off with a series of online workshops, desktop research, and the curation of mood boards. This immersive process allowed us to delve deeper into the essence of the product and gain valuable insights into the target audience. From these collaborative sessions, we agreed the best strategy. We delivered this strategy through fresh brand identity, creating brand assets, and designing and developing a new website. This was supported with brand guidelines and graphical assets including Social Media templates, Event banner designs, business cards and more.
FileOps now boasts a clean and contemporary visual identity that encapsulates the product’s inherent simplicity and potential to streamline everyday tasks for lawyers. The cool calming colour palette and infinity-style brand motif bring vibrancy and movement to the FileOps product. The end result is a compelling new product that resonates with the intended audience, firmly establishing FileOps as a game-changer in the legal tech industry.