Evolve helps brands and people tell their stories through events. Creating powerful shared experiences, making connections and leaving a positive impact that will be remembered long after the event. Evolve approached Feelgood Creative to help position them as the creative company that brings people’s dreams to life. Their existing visual style no longer supported their brand vision. They needed to stand out from the crowd and show that what they deliver appeals to a new, engaged and diverse audience. The new visual style needed to work across their website, social media and newly launched podcast ‘Gatecrasher‘.
Through a series of meetings, we agreed on a full brand refresh that included visual identity, tone of voice and messaging. This would be delivered through new marketing material, website and podcast. The process started with a group kick-off meeting where we reviewed existing content, looked at the competition and explored what we like and don’t like. From this, we formed a strong and clear understanding of the direction Evolve Events should take. We then partnered up with one of our Feelgood friends Hilary at 22 Stories to help tell the Evolve story, discover their voice and create written content that truly represented Evolve.
Celebratory events should be legendary. A powerful shared experience bringing people together, creating lasting connections and leaving a positive impact for years to come.
We created a new identity that ensures Evolve will stand out from the crowd and show how much personality, creativity, care and attention they put into their events. Bold shapes and bright colours are used throughout, making their brand stand out from the crowd. Coral was a key Evolve colour which we retained and refined to create a palette of colours that complimented each other giving a fresher and more vibrant feel. The new identity was supported by new written content that focussed on positive change, storytelling and how much they truly love everything about events. A complete redesign and build of the website brought together the visual style and written content, giving everyone a window into their amazing world with a brand and website they are proud of. The Gatecrasher podcast continued the visual style using a lanyard graphic to represent the backstage pass.