Connect Reading is on a mission to break down barriers between businesses, non-profits, education, and the public sector. With a focus on collaboration and resource-sharing, they are fostering a community dedicated to making a positive impact. Connect Reading engaged Feelgood Creative to help re-position and re-brand itself as the forward-thinking organisation that supports, challenges and empowers its members to drive positive local change.
We kicked off with a series of workshops, desktop research and mood boards to better understand Connect Reading. Through these sessions, we arrived at a brand refresh as the best way forward. This was implemented through a revised visual style, new marketing material and a website re-design and build.
“Our dedication to serve the local community, local environment and local economy runs through everything we do.”
Lorraine Briffitt, CEO, Connect Reading
Connect Reading is now sharing its personality in a vibrant, clear and consistent way across all their platforms. Their bold visual style combines bright colours and shapes with images of real people and projects. The re-designed website brings the visual and written content together, creating a powerful marketing tool that reaches out to both existing clients and new customers. The Connect Reading brand refresh is a positive and engaging step forward.