Local Enterprise Partnership | B2B
Catalyst South is a strategic alliance of six Local Enterprise Partnerships (Coast to Capital, Enterprise M3, Hertfordshire, South East, Solent and Thames Valley Berkshire) with a focus on championing an economic and business voice, driving collaboration across boundaries and tackling issues of common importance to business to stimulate growth and recovery. Working with Antonia Taylor PR, Feelgood Creative developed an identity, visual style and key messaging for Catalyst South.
We started the project with a team workshop where together we researched other successful alliances and identified what the core strengths were for the southern alliance and what made it unique. We then focussed on naming the new alliance before developing the identity and supporting visual style.
The new Catalyst South identity was launched with an ambition to unlock the South’s economic power and to catalyse the UK’s recovery and growth.