Catalyst South white logo

Local Enterprise Partnership | B2B


Branding, Logo Design, Signage

Catalyst South

Catalyst South is a strategic alliance of six Local Enterprise Partnerships (Coast to Capital, Enterprise M3, Hertfordshire, South East, Solent and Thames Valley Berkshire) with a focus on championing an economic and business voice, driving collaboration across boundaries and tackling issues of common importance to business to stimulate growth and recovery. Working with Antonia Taylor PR, Feelgood Creative developed an identity, visual style and key messaging for Catalyst South.

Catalyst South we grow business banner
Catalyst South blue and white logo
Catalyst South green and white logo

Our solution

We started the project with a team workshop where together we researched other successful alliances and identified what the core strengths were for the southern alliance and what made it unique. We then focussed on naming the new alliance before developing the identity and supporting visual style.

Catalyst South we grow business
Catalyst South Signage

The result

The new Catalyst South identity was launched with an ambition to unlock the South’s economic power and to catalyse the UK’s recovery and growth.