Branding, Logo Design, Web Design

Argonaut Paraplanning

Argonaut are a Paraplanning consultancy with over 60 years of experience. They partnered with us to redefine their brand identity. Seeking to position themselves as a forward-thinking company dedicated to supporting, challenging, and delivering the highest standards of advice. Argonaut recognised the need for a brand refresh.

Mood board research
Logo ideas mood board

Our solution

Approaching the project with enthusiasm and expertise, we engaged in a collaborative process with Argonaut. Through a series of online workshops and meetings, we examined their existing brand style, content, and competitor landscape. This deep dive allowed us to gain insights into the vision for the company’s future. Together, we agreed on a comprehensive brand refresh, encompassing visual identity, tone of voice, and messaging.

Argonaut Paraplanning animated logo
Argonaut Paraplanning logo
Argonaut Paraplanning website
The Argonaut approach

Feelgood understood our brief and executed it perfectly, bringing in their expert suggestions and opinions along the way. The website has exceeded our expectations and we couldn’t be more thrilled with how it looks and functions. Thank you guys!

Argonaut Paraplanning Social Media
Argonaut Paraplanning Social Media

The result

The outcome was a vibrant and contemporary brand style that breathed new life into Argonaut’s identity. This encompassed a refreshed identity, dynamic colour palette, clean typography, and engaging imagery. The project extended to a complete overhaul and redesign of the website, unifying the visual style with compelling written content.

The new website serves as a dynamic platform, effectively communicating with existing clients while informing potential new customers. The successful launch of both the refreshed branding and website stands as a testament to the collaborative effort and commitment to excellence shared by Argonaut Paraplanning and Feelgood Creative.

Special thanks go to George Malmsbury Films for photography and Luce Rawlings for SEO.

Alan Gow, Argonaut Paraplanning
Paraplanner Award 2023, Argonaut Paraplanning
Christina, Argonaut Paraplanning