51 degrees logo

Digital Data Business


Brand Strategy, Branding, Graphic Design

51 Degrees

51Degrees are the one-stop shop for real-time data services. With an aim for triple-digit growth and their next ‘hero’ product launch in the pipeline they knew it was time to invest in their brand. They needed to simplify their marketing and cut through the ‘crappy’ web. They approached Feelgood (along with our Feelgood Friends) to help reposition the business visually, digitally and through tone of voice.

51 Degrees values no nonsense
51 Degrees values wow now

Our solution

Even though we’ve worked with 51 Degrees before we didn’t want to make assumptions. It was important that we entered the project with fresh eyes and open minds. We began the process by designing a workshop to help establish who 51 Degrees are and why they exist. We then worked through vision, mission, values and personality. This formed the core of the new messaging and  Employee Brand Book.

Brand strategy meeting sketch
Brand strategy meeting post notes

‘Data rewards the curious’

51 degrees white logo
51 Degrees brand book - our purpose
51 Degrees brand book
51 Degrees brand book - our customers

The result

51 Degrees have a newfound confidence and enthusiasm knowing they have a powerful story to tell supported by their vision, values and personality. The brand book has been a key tool when communicating with clients and onboarding new employees. The tone of voice and messaging also became the basis for a complete overhaul of their website and visual style. That’s a story for another day!

Team with 51 degrees values
51 Degrees Vision and Values posters

I’ve worked with Feelgood Creative for four years and they’re hands down the best creative agency I’ve worked with.

James Rosewell, CEO and Co-founder, 51 Degrees